The App!

My name is Ewa Borin and I am currently developing a product I would like to tell you about.  I am launching an app called 10-Minute Baby à la Carte, which is currently available on the App Store and on Google Play.

The app contains a collection of recipes based on Scandinavian cuisine, for babies under the age of one. You’ll also find recipes and inspiration for the whole family. The app is the fruit of a collaboration with certified dietitian who has calculated ingredient proportions and verified the nutritional value of the meals. The recipes have been checked against the recommendations and guidelines of the Swedish National Food Agency. Content will continuously be updated, new recipes will be added – it is a live product. The app has  been launched in all countries. All text has been proof-read and translated by a professional translation agency in order to guarantee consistency and high quality throughout. Even grandmothers and grandfathers will enjoy this app while babysitting their little darlings.

I got the idea for this during my maternity leave. I wanted to show how easy it is to turn your back to baby food jars and to rapidly throw together a meal yourself.  In addition, there is of course the GREAT benefit of choosing the ingredients yourself! The CSR dimension is important and my purpose is to develop this product so successfully that I can continuously set aside a considerable share of the revenue towards helping children.

I hope you find the app useful, but most of all, that the app gives you inspiration, joy and some new ideas when it comes to cooking.

Take care of each other!

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