Ewa Borin, Swedish artist and entrepreneur interviewed by Le Prestige Magazine!
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With a new design, optimized user-friendliness and lots of new, free recipes, the Swedish smartphone app 10-Minute Baby à la Carte is being relaunched. The recipe app, aimed at parents with babies and toddlers, contains nourishing and simple recipes, shopping lists, practical tips and advice, food facts and inspiration for culinary enjoyment.
10-Minute Baby à la Carte offers simple recipes for everything from small plates with nutritional information to healthy and delicious meals for the whole family – all produced in cooperation with a certified dietician. The recipes follow the recommendations of the Swedish National Food Agency and take no more than 10 minutes to prepare – to make life easier for parents who want to give their young children a good food start in life. The recipes are in different themed sections such as vegetarian – with recipes from Gröna Kassen – and a section with influences from places like Peru, Georgia, Central Asia and Asia, delivered by anastasty.se.
“I want to be able to share the tasty and nutritious recipes we are constantly creating with everyone. So now the app is free and the recipes can be downloaded free-of-charge. With new icons and a new design we’ve now made it even easier to navigate among the inspiring recipes. I’m really proud of the fact we are offering so much variety for small children, like the delicious vegetarian recipes from Gröna Kassen. They are real experts at vegetarian food and it’s great to be able to share their inspiring cuisine with our users. We also wanted to offer a range of small plates so we have luxury recipes such as “Truffle-scented dry-aged fillet of beef with root vegetables” or “Peruvian Saltado de Pollo,” says Ewa Borin, founder of 10-Minute Baby à la Carte.
Ewa got the idea for the app when she was on parental leave. She wanted to give parents of babies and toddlers an alternative to buying baby food in jars and to show people how simple it is to prepare nutritious food themselves. She saw the many benefits of cooking baby food herself – knowing exactly what her child was eating and saving money – and there is a beneficial environmental aspect as well.
The idea of offering the recipes in an app was to make it easier for parents – everyone has a smart phone. The first version of the app was launched in 2013 for iPhone and Android. In addition to the recipes, there is also a fact-packed section with advice about allergies and foods that the youngest children should avoid, food preparation hygiene, etiquette, inspiration and much more.
In order to offer the recipes free-of-charge, 10-Minute Baby à la Carte is now including partners who have a chance to be visible in the app and present their offerings to parents with young children. The updated version also has a new section called “Mama à la Carte” (which costs about $1,19) offering a delicious 3-course menu inspired by the Ritz Carlton’s outdoor café in Cannes.
New features in the updated 10-Minute Baby à la Carte:
About 10-Minute Baby à la Carte
10-Minute Baby à la Carte is a Swedish recipe app for iPhone and Android which offers simple recipes that follow the recommendations of the Swedish National Good Agency and are guaranteed by a certified dietician. The recipes are designed for young children and take about 10 minutes to make. The app also contains advice about allergies and foods that the youngest children should avoid, food preparation hygiene, etiquette, inspiration and much more. Most of the recipes and content are free for all users; the cost is covered by partner offerings and some premium content.10-Minute Baby à la Carte was launched in 2013 by entrepreneur Ewa Borin and is available in all markets. www.10-minutebabyalacarte.com
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Through these paintings I want to evoke a modern retro feeling that takes us back to the Flower Power era, but with a futuristic touch. My initial inspiration came from a series of photos I took of blossoming cherry trees in Kungsträdgården park in Stockholm last spring. The works then grew digitally as I worked with various types of software to create what you see today. I see the paintings as eye catchers to hang over a couch or a bed, or in an office. They will speak to the observer and intensify the feeling of harmony in most milieus,” says Ewa Borin.
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New features in the updated 10-Minute Baby à la Carte (Out Now!):
Optimized user-friendliness. Simpler navigation in the app. Illustrated icons clearly show the content and give the user a quick overview.
New design: New design features in the app for a better overview.
Recipe sections that cost money before can now be downloaded free.
Visibility in the app for partners who can present their offerings to parents of young children. They can choose to be visible in an international market or, for example, only in Sweden.
New premium section – “Mama à la Carte”
My name is Ewa Borin and I am currently developing a product I would like to tell you about. I am launching an app called 10-Minute Baby à la Carte, which is currently available on the App Store and on Google Play.
The app contains a collection of recipes based on Scandinavian cuisine, for babies under the age of one. You’ll also find recipes and inspiration for the whole family. The app is the fruit of a collaboration with certified dietitian who has calculated ingredient proportions and verified the nutritional value of the meals. The recipes have been checked against the recommendations and guidelines of the Swedish National Food Agency. Content will continuously be updated, new recipes will be added – it is a live product. The app has been launched in all countries. All text has been proof-read and translated by a professional translation agency in order to guarantee consistency and high quality throughout. Even grandmothers and grandfathers will enjoy this app while babysitting their little darlings.
I got the idea for this during my maternity leave. I wanted to show how easy it is to turn your back to baby food jars and to rapidly throw together a meal yourself. In addition, there is of course the GREAT benefit of choosing the ingredients yourself! The CSR dimension is important and my purpose is to develop this product so successfully that I can continuously set aside a considerable share of the revenue towards helping children.
I hope you find the app useful, but most of all, that the app gives you inspiration, joy and some new ideas when it comes to cooking.
Take care of each other!
Being a parent is fantastic – a whole new life, a whole new world waiting to be discovered…
For me, being a parent means lots of things … words like love, closeness, tenderness, happiness, mischief, pride, commitment, responsibility, all come to mind.
Being a parent for me also means setting aside things that are not a priority, or at least doing certain things less often – things that I more or less took for granted in the past. Deciding during the day to see a film the same evening is no longer something I can take for granted. 🙂
I don’t miss those days but, on the other hand, I do think parents need to take time out for themselves sometimes. I believe, or know, that I at least can be a better parent if I have space for my own activities – with my husband, with a friend or just on my own.
For me it’s about the small but important things. For example, having the opportunity to go out for dinner with my sweetheart – just the two of us, working out, going to the hair salon to be pampered and get a great haircut, which I was able to do just the other day.
Just sitting in the chair at the salon, browsing through a magazine and sipping a cappuccino while knowing that when I leave I’ll feel renewed and re-energized – that means a lot!
Spending time with my family gives me loads of energy and brings happiness and harmony. Being able to take care of myself as well is the icing on the cake!
Hope you all have a great Sunday.
What does your next week look like? Have you thought about something tasty to cook? Find healthy baby recipes in the app 10-Minute Baby à la Carte. The recipes have been nutritionally calculated by a certified dietician. You can choose from several categories like fish, vegetarian, eggs 🍳 and mash, extravagant, meat, etc. https://itunes.apple.com/se/app/10-minute-baby-a-la-carte/id579559124?l=en&mt=8
A warm welcome to the new version of 10-Minute Baby à la Carte!
You’ll find a brand new design and improved user-friendliness. In addition, all recipes are now free to download.
The app is remodeled and based on modern technologies and is customizable for both iOS and Android.
All content has been moved from the app to an external system, which enables significantly easier management of content such as recipes, offers, etc.
This gives users a dynamic and less static app.
Another positive thing is that the app’s “weight” has been greatly reduced, which means that it does not require much of the phone.