Ewa Borin, Swedish artist and entrepreneur interviewed by Le Prestige Magazine!
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With a new design, optimized user-friendliness and lots of new, free recipes, the Swedish smartphone app 10-Minute Baby à la Carte is being relaunched. The recipe app, aimed at parents with babies and toddlers, contains nourishing and simple recipes, shopping lists, practical tips and advice, food facts and inspiration for culinary enjoyment.
10-Minute Baby à la Carte offers simple recipes for everything from small plates with nutritional information to healthy and delicious meals for the whole family – all produced in cooperation with a certified dietician. The recipes follow the recommendations of the Swedish National Food Agency and take no more than 10 minutes to prepare – to make life easier for parents who want to give their young children a good food start in life. The recipes are in different themed sections such as vegetarian – with recipes from Gröna Kassen – and a section with influences from places like Peru, Georgia, Central Asia and Asia, delivered by anastasty.se.
“I want to be able to share the tasty and nutritious recipes we are constantly creating with everyone. So now the app is free and the recipes can be downloaded free-of-charge. With new icons and a new design we’ve now made it even easier to navigate among the inspiring recipes. I’m really proud of the fact we are offering so much variety for small children, like the delicious vegetarian recipes from Gröna Kassen. They are real experts at vegetarian food and it’s great to be able to share their inspiring cuisine with our users. We also wanted to offer a range of small plates so we have luxury recipes such as “Truffle-scented dry-aged fillet of beef with root vegetables” or “Peruvian Saltado de Pollo,” says Ewa Borin, founder of 10-Minute Baby à la Carte.
Ewa got the idea for the app when she was on parental leave. She wanted to give parents of babies and toddlers an alternative to buying baby food in jars and to show people how simple it is to prepare nutritious food themselves. She saw the many benefits of cooking baby food herself – knowing exactly what her child was eating and saving money – and there is a beneficial environmental aspect as well.
The idea of offering the recipes in an app was to make it easier for parents – everyone has a smart phone. The first version of the app was launched in 2013 for iPhone and Android. In addition to the recipes, there is also a fact-packed section with advice about allergies and foods that the youngest children should avoid, food preparation hygiene, etiquette, inspiration and much more.
In order to offer the recipes free-of-charge, 10-Minute Baby à la Carte is now including partners who have a chance to be visible in the app and present their offerings to parents with young children. The updated version also has a new section called “Mama à la Carte” (which costs about $1,19) offering a delicious 3-course menu inspired by the Ritz Carlton’s outdoor café in Cannes.
New features in the updated 10-Minute Baby à la Carte:
About 10-Minute Baby à la Carte
10-Minute Baby à la Carte is a Swedish recipe app for iPhone and Android which offers simple recipes that follow the recommendations of the Swedish National Good Agency and are guaranteed by a certified dietician. The recipes are designed for young children and take about 10 minutes to make. The app also contains advice about allergies and foods that the youngest children should avoid, food preparation hygiene, etiquette, inspiration and much more. Most of the recipes and content are free for all users; the cost is covered by partner offerings and some premium content.10-Minute Baby à la Carte was launched in 2013 by entrepreneur Ewa Borin and is available in all markets. www.10-minutebabyalacarte.com
The magazine, Mini & Me, interviewed the founder of the app 10-Minute Baby à la Carte.
10-Minute Baby à la Carte mention in Hemköps magazine Hemlagat.
Hemköp is one of the largest grocery chains in Sweden.